In addition to putting the most important information up top, make sure text is easy to skim. Most web readers will scan the page to find the specific piece of information they’re looking for—if they don’t find it easily, they’ll move on.
Don’t believe it? Try paying attention the next time you open a webpage you haven’t seen before. Are you reading every word beginning to end? Or is your eye jumping around, looking for the information you want?
No comments:
Post a Comment